Where can you possibly go wrong? I mean, hockey players have muscles - probably more than NASCAR drivers, and they're definitely better looking (with apologies to Jeff Gordon fans). If Harlequin can have a NASCAR romance line, why not an NHL line?
Girls love hockey. I think there's a place in the romance market for more hockey romances. I've seen a few out there, and I feel there's room for more.
My current novel under submission is a hockey romance, its tentative title teetering (try to say that fast) between Bad Ice and The Lost Season. It opens with a shooting in an arena during a professional hockey game. The heroine inadvertently foils the murder attempt, thus saving the life of a hockey player.
Last night during a Leaf game, a fan collapsed in the stands. The players sat at their respective benches, anxiously watching the drama unfold.
I checked the news this morning, and discovered that the person who first attended to the heart attack victim was a female fan, a nurse wearing a Darcy Tucker jersey. She performed CPR on the gentleman and probably saved his life.
Life imitates art. Sort of.